WD-40 Social Media Campaign

WD40 social media campaign


WD-40 Company is a global consumer company whose brands offer products that deliver exceptional performance and excellent value. The brands are found under the sinks and in the garages and toolboxes of the world.

WD-40 UK asked Aspurian Digital to plan, design and run a social media campaign for their long-running competition, offering people the chance to win a road-trip across Canada.

We built, designed and are currently running an interactive campaign that is unlike anything the industry has ever seen. Visitors of the Facebook campaign must find a WD-40 can amongst the image in order to enter – the can is always in a different place and the graphic is not static, making it fun for the visitor. So far, competition entries have been beyond 1500 and it’s still in it’s early days.

We worked on

DESIGN The design, look and feel of the competition tab
DEVELOPMENT The competition was a project involving bespoke coding and technology
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